Top 5 Drawing & Coloring Apps in Brazil: Q1 2024 Performance

The first quarter of 2024 saw significant activity in Brazil's drawing and coloring app market. Here’s a closer look at the performance of the top 5 apps in this category, based on data from Sensor Tower.

Color ASMR: Painting Book by Zego Studio, saw a notable fluctuation in downloads and active users. Weekly downloads started at 162K in early January, experienced a dip mid-quarter, and then surged to a peak of around 251K in the last week of March. Active users mirrored this trend, beginning at 1.38M, decreasing to 1.04M by mid-February, and climbing back to 1.46M by the end of March.

Phone Case DIY from CrazyLabs LTD showed a dynamic download pattern. Starting the quarter with 124K downloads, the app saw a significant increase to approximately 175K by the week of January 22. However, downloads dropped to 82K by early March before recovering to 113K by the end of the quarter. Active users followed a similar pattern, peaking at around 571K in late January but decreasing to 393K by early March, and then rising again to 462K by the end of March. Revenue remained relatively steady, averaging around $50 per week.

Happy Color®: Coloring Book by X-FLOW saw a consistent download rate with a notable spike towards the end of the quarter. Weekly downloads hovered around 81K to 101K for most of the quarter, reaching 111K in the final week of March. Active users remained stable, starting at 785K in early January and ending at 731K by late March. Revenue experienced minor fluctuations, peaking at $193 in the first week and ending at $169 in the last week of March.

Car Coloring Pages ASMR, also by Zego Studio, demonstrated impressive growth in downloads and active users since its launch in mid-January. Weekly downloads surged from 22K at launch to a peak of 185K by mid-March, stabilizing at around 175K towards the end of the quarter. Active users showed a remarkable increase from 21K at launch to 471K by the end of March, indicating strong user engagement.

Coloring & Learn by Orange Studios Games had a steady download rate throughout the quarter. Downloads started at 69K in early January, dipped to around 38K by mid-March, and slightly recovered to 49K by the end of the quarter. Active users remained relatively stable, starting at 1.07M in early January and ending at 984K by the end of March. Revenue was fairly consistent, averaging around $90 per week.

For more detailed insights on these apps and their performance metrics, visit Sensor Tower.